This will be the second post in our Truth In Marketing series about Wordtracker. They have some fine tools and an informative website but they sure don’t mind twisting the facts to try to motivate their potential buyers to use their SEO tools.
In an article published today on their website they start off with the headline, “What’s the alternative to Google’s soon-to-be withdrawn keyword tool?” implying a tool that many of us SEO’s have been using for free will be no longer. Reading the fine print on their blog post it seems this tool isn’t going away, just moving to a section on Google’s website where you have to log into an AdWords account to get access to it. I didn’t even know there was a way to get to it without an AdWords account which, by the way, only takes about 30 seconds to set up, free for anybody on the planet with an email address.
OK, so THAT keyword tool, the one you could get to without an AdWords account, the one I didn’t even know existed, is going away. Technically that’s correct, but they make it sound like it will be inaccessible, even saying, “Google keyword research is effectively moving behind bars.” Doesn’t that make it sound like it will be inaccessible if you were one of those SEO’s using it without an AdWords account and didn’t know how easy it is to open an AdWords account? They may not be lying but it sure looks like deception to me.
The title of the email I got today from Wordtracker said, “Google is Pulling the Plug on Their Keyword Tool. What Will You Do?” That sure got my attention as one who uses it every day. But that isn’t what’s happening, is it?
But that’s not all. They go on to say:
“The tool caters in no way towards those marketers engaged in organic SEO. In fact, the keywords returned aren’t that helpful to someone who’s starting out with a new site that they’re trying to rank organically for.”
What? Not that helpful? I’ll bet that comes as a surprise to the thousands of SEO’s, webmasters, and website owners who use Google’s Keyword Tool every day to find out what search terms people are using. C’mon Wordtracker, who are you kidding? Why would you even make a silly statement like this?
Deceptive Sales Tactics Don’t Help Our Public Image
SEO is a new industry and as such is little understood. With huge profit potentials it has attracted all sorts of sleazy deceptive marketers, even those marketing to the “experts” in the field like us SEO’s. Companies that have grown and are major players are the public face of our industry, like it or not. What they do, more than the multitude of Ma & Pa Shops do, is what shapes our industry’s public image. They have a duty to not engage in deceptive sales tactics if we ever hope to get this industry into the main stream of American B2B services.