Keywords that are searched for the most. Those are the ones that will bring you the most business. If you have a racing themed limo company for example, it’s easy to rank well for “racing limos” but nobody is looking for racing limos. Everybody is looking for “wedding limos,” “party limos,” or “prom limos”. If they find your racing limo business by searching for the more popular terms you will simply get more business.
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