Frequently Asked Questions:
Do Not Use Google AdWords Unless . . .
December 24, 2013
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Google AdWords is a popular form of internet marketing because it is easy to grasp what it’s all about. It’s a lot more straight forward than Search Engine Optimization so ends up being most small businessmen’s preferred method. At the risk of offending some I think this meme is another reason people use AdWords: Is it the best ma
Continue Reading →What Search Engine Optimization Is And Why You Need It
September 30, 2013
In short, SEO is getting your website found by people who are looking for what you have to offer and are using search engines like Google. SEO seeks to get a website on the first page of a search engine’s results page in the approximately seven spaces allotted for un-paid results, otherwise known as “organic” or “natural” results. It is different
Continue Reading →Why Does Getting Ranked Take So Long?
August 16, 2013
In short, because it’s all up to the very unpredictable Google spiders sent out to crawl and index web pages. You might have a website that Google crawls infrequently so it will take longer for them to get all your pages indexed. Google treats websites differently based on your history with them, or lack thereof. First, let’s look at so
Continue Reading →What is Open Source and Why It’s Good for Your Website
January 22, 2013
Open Source isn’t just another veiled term only understandable by geeks like me. OK, maybe it is, but you’re more familiar with it than you realize. Have you ever heard of or used the internet browser Mozilla Firefox? Firefox is Mozilla’s answer to the corporate dominance of companies like Microsoft with their Internet Explorer
Continue Reading →A Blog to Promote a Business?
December 29, 2012
Potential website owners not familiar with a blog sometimes think it’s just a way for overly loquacious people to get their thoughts out when nobody is within hearing range. Yes, it is that, but much more than that since blogs have evolved into a premier tool for business owners to promote their business. Blogging Is Good For Google Spiders B
Continue Reading →Why Beware of Guaranteed Rankings?
December 17, 2012
I hear over and over to beware of those guaranteeing Google page 1 but the way I see it if a person knows what he is doing and is confident then he will know he can do that 90% of the time and JUST NOT CHARGE FOR HIS SERVICES if he can’t perform. He’ll only be working for free 10% of the time and that’s a calculated risk he can fi
Continue Reading →What Is Responsive Web Design And Why You Need It On Your Next Website
December 13, 2012
What Is Responsive Web Design? A responsive web design is a website built to adapt with the purpose of giving tablet PC and smartphone users a better surfing experience. A responsive website automatically adapts its layout and formatting to suit the screen size and device being used to view it. This means a website using a responsive layout will di
Continue Reading →Search Engine Optimization In Plain English
November 14, 2012
OK, no big words this time. SEO can be boiled down to one word: relevancy. Google has come to dominate the search industry by being the best at giving searchers what they want: websites that are relevant to what they are looking for. Let’s break this down a bit further. Two more phrases to know: on-site optimization and off-site optimization.
Continue Reading →What Is Search Engine Marketing (SEM) and Pay-Per-Click (PPC)?
November 04, 2012
SEM (Search Engine Marketing) packages, as sold by companies like MerchantCircle and Manta, are paid ads that appear in the top and right of major search engines – also called “sponsored links” or “sponsored results.” You either pay the search engine or you pay a marketing company who pays the search engine to create
Continue Reading →Are There Any Hidden Costs?
September 12, 2012
No, there aren’t any hidden costs, but there are some extra costs. I charge $100 per year for hosting and hosting set-up. If you prefer to get your own hosting I recommend WebHostingHub.com which will charge about $82 per year. Also, ecommerce sites are a little more involved so I generally charge an extra $600 to set up ecommerce capabilitie
Continue Reading →Can You Guarantee Google Page 1 Placement?
August 15, 2012
I’ve heard over and over you can’t guarantee SEO results. This is typical: “Nobody can claim ‘guaranteed rankings.’ For anyone who’s in the process of seeking Search Engine Optimization services, this should be a huge red flag.” That depends. I’ve seen other companies offer guaranteed results and yes a red
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