In an email sent out today Noble Samurai had this to say about the new Disavow Tool for webmasters put out by Google. In the email they said:
“Yesterday Google dealt (what could be) the final devastating blow which brings SEO (and link-building) as we know it to its knees – the release of their much anticipated “Disavow Links” tool in Google Webmaster Tools…
I’ve just published a blog post for you that reveals what you need to do TODAY to protect your website, your rankings, and your income from becoming a casualty of the SEO apocalypse that’s about to come.
If you have a website, and you have links that point to your website, thenyou need to read this now.
This announcement by Google is perhaps the most significant upset in SEO history. It makes Google’s Penguin update look like a storm in a tea cup!
In my blog post I explain the 3 critical things you absolutely must do TODAY before the full effect of this link tool wipes out your online business…”
What Does Google Have To Say About It?
Google’s official statement about the new tool reads quite a bit different:
“Today we’re introducing a tool that enables you to disavow links to your site. If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.
The vast, vast majority of sites do not need to use this tool in any way. If you’re not sure what the tool does or whether you need to use it, you probably shouldn’t use it.”
Why such different tones comparing Google with Noble Samurai? This can only be categorized as fear mongering to make a sale. Not so “noble” in my estimation.