Why not pull it out, dust it off, and put it out where your potential customers can find it? Oh, right, it’s stored in some server in some dingy basement of some web hosting company in only God knows where. So buried that Google doesn’t want to bother pulling it out without a little help from you, in the form of you paying for Google AdWords and adding to their $30 Billion annual AdWords revenue.
That’s exactly how Google want it. They want you to spend your money on THEM to get your website in front of people.
Yours isn’t the only website not getting discovered by people with money to spend on what you have to offer. Have you ever noticed how many websites have the content you are searching for when you do a Google search? The number is right there at the top of the results page and usually has anywhere from six to eight digits. Millions of websites like yours – lost in some digital cavern rarely seeing the light of day.
Ah but did you know most Google users skip right past those paid-for advertisings at the top of their results page and look for the ones that are at the top of the non-paid for (organic) search results? Did you ever wonder how they got there?
While running my painting business I wondered the same thing about painting companies that managed to outrank even the eight hundred pound gorillas of internet marketing: ServiceMagic, SuperMedia, and more recently Angies List. So I emailed the ones who got the number one search engine organic result for terms like “Seattle painter,” and “Spokane painting” and asked them how they did it. The answer: Search Engine Optimization, or SEO for short.
Some, well, one actually, Shearer Painting in Seattle, did his own SEO, which takes a lot of hard work to get that coveted number one spot, while others paid for a website from an internet marketing company that included SEO. Others already had a website and paid for a Search Engine Marketing company to do the work needed to get them to the top. Some paying more than a thousand dollars per month for said service. Ouch.
Their results were encouraging though. John Shearer said he receives 600 calls per year from just his well-placed website alone. That sure beats the 60 calls I was getting per year from the $3000 I spent on ServiceMagic leads, newspaper and radio adds, and the like.
SEO sounded like what I needed for my business so I set out to find SEO services and found a product I liked so much I bought the company.
Well, not exactly. I don’t have that kind of money to be able to buy a company like Victor Kiam could do after trying out a Remington shaver but what I can do is bring the SEO services to you in a way I would want them brought to me. The way I wanted my SEO services was where technology enables a lower price point for me as a consumer rather than more profit for them. Kind of the Wal-Mart approach I guess you could say.
What I have done is teamed up with a large international SEO company that has successfully optimized thousands of websites. I’m using their world-class technology platform to bring you their SEO services in an affordable package, just the way I would want it for myself.
