In the building industry standard practice is to collect 50% of the cost of the job up front and the other half when the job is completed to the customer’s satisfaction. That’s basically the contractor saying if the customer wants to be a (insert favorite pejorative term) and not pay for the work done the contractor is only out half his money and conversely the customer is saying if the contractor does a terrible job the customer is only out half his money. Since both are assuming a risk in such a venture paying half up front divides the risk evenly. That only seems fair and reasonable. At least in that industry.
LinkNow! Media Does Not Provide Any Guarantee
I just got off the phone with someone from LinkNow! Media who was trying to sell me this website for $600 plus about $800 per year for my painting business:
The salesman showed me an electrician’s website that was ranked Google number one for Tallahassee Electrician and said my new website would be “placed” on at least page 1 so I asked him if he could guarantee anything. He vehemently denied anyone in the SEO business does such a thing, not knowing I am in the SEO industry and am one of the few that does. He gave me the usual line I hear from SEO companies when I ask for a guarantee saying things like he doesn’t have a crystal ball and can’t predict the future and nobody knows for sure what Google is going to do tomorrow, blah blah blah. I grilled him with pointed questions whenever I could get a word in edgewise (hard to do with a lot of salesmen) and got the longest periods of silence, over 1 second long, when I asked, “So if you can’t perform to at least a minimum performance standard such as getting my site to Google page 1 for so many keywords you don’t mind taking all of my money?”
LinkNow! Media Doesn’t Mind Keeping All Of Your Money If They Can’t Get You Ranked
At least in the building industry we don’t ask for all of your money up front but only half. LinkNow Media, as with most SEO companies, will tell you it takes months to get ranked and in the meantime will be collecting an initial fee and monthly fees and if they don’t get you ranked will not return any of it. Some will even lock you into a monthly contract for the first year.
Some day SEO will be a “respected” industry like the insurance industry that can work off of statistics but I doubt that’s going to happen until SEO companies learn to make use of the statistics they have and figure out what they can guarantee based on averages and normal curves. It wouldn’t be that hard for a company like LinkNow! Media, which boasts of 5000 customers, to figure out how often they would have to refund fees if they provided a page 1 guarantee, or do as I do and not collect half the fees until a guarantee is met.
Posted in Guaranteed SEO