Serve up content that provides the best experience for the device requesting it—whether it’s a desktop, tablet, mobile phone, TV or Internet fridge

While some retailers struggle to maintain separate websites for tablet, mobile and desktop users, others are taking advantage of responsive design capabilities that enable a single site to flexibly adapt to whatever device is accessing it.

Download this report by Forrester Research to understand what responsive design is—and what it isn’t.  This informative white paper outlines how responsive design can:

• Deliver a consistent and optimized user experience across all web-enabled touchpoints.
• Reduce costs to maintain site and infrastructure since businesses do not need to maintain separate code bases, systems and development teams.
• Improve SEO by consolidating links that rank better than separate desktop, tablet and mobile page links can alone.
• Simplify URL structures and eliminate the need to maintain URL redirections to the appropriate site for a device.