Everybody knows about “Just Do It.” It became the rallying cry of athletes everywhere and launched NIKE to new heights, higher profits, and worldwide influence…
Except that it didn’t.
The truth is: That phrase didn’t launch NIKE to success. They launched themselves there. “Just Do It” just happened to be the perfect phrase to identify the spirit of the company. Case in point…
When his running students complained that they needed better quality equipment, Bill Bowerman went out to his garage, poured rubber in his family waffle iron, and MADE them better equipment. He didn’t wait for the next product to come out. He didn’t spend months obsessively planning the shoe design. He just did it.
That is the NIKE story.
If you want to succeed, you need to act. Not plan (excessively), fret the details, and immobilize yourself.
Just do it.
It’s the same way with marketing. The sooner you pull the trigger, the sooner you’ll figure out where to go next. That’s how things are built — companies, marketing campaigns, everything.
You just start. You just DO it!