Why not pull it out, dust it off, and put it out where your potential customers can find it? Oh, right, it’s stored in some server in some dingy basement of some web hosting company in only God knows where. So buried that Google doesn’t want to bother pulling it out with
Instead of griping about a painfully slow construction economy, the partners at Nix Tank Company Inc. in Gainesville, GA looked for ways to increase the selling of portable sanitation and construction site services to a large swath of metropolitan Atlanta. “The period from 2002 throug
Performance-based SEO makes a lot of sense to me. What that is is not paying for “services”, such as how many backlinks acquired or how many keywords targeted but rather paying for how well the SEO campaign performs. If you have been getting emails or phone calls from over
Google AdWords is a popular form of internet marketing because it is easy to grasp what it’s all about. It’s a lot more straight forward than Search Engine Optimization so ends up being most small businessmen’s preferred method. At the risk of offending some I think
In short, SEO is getting your website found by people who are looking for what you have to offer and are using search engines like Google. SEO seeks to get a website on the first page of a search engine’s results page in the approximately seven spaces allotted for un-paid results, oth
Social media is a little green (inexperienced) in the lead generation world. At this point Social Media lead generation is an oxymoron. It is great for building relationships and follow-up, but you need a tried-and-true lead producer for lead generation. Social Media Is For Being Soc
At least that’s what the “Google Places Specialist” phone recording I just listened to said, and I don’t doubt it. Why do people spend so much money on Yellow Pages advertising anyway? If you’re still doing that, STOP! Should you then hire a “Goog
If you can’t beat them, at least copy them. Then beat them. Big national companies hire whole departments full of well-paid MBA grads who are supposed to know the best ways for their companies to spend their marketing budgets. Do What the Big Boys Do If you had the kind of mon
Social has been hyped as a “must have” for your marketing efforts, but let’s put it into perspective realizing it’s no substitute for SEO. How much website traffic is generated by social websites like Facebook and Pinterest vs. search engines like Google and Bi
I wonder if it will take that long for builders to switch from yellow pages to internet advertising. I was talking to my General Contractor one day for whom I supervised a subdivision and was trying to sell him on some new innovation in house building and his remark was, “If it
Making Bad Press Less Noticeable by Replacing it with Your Own Posts Sometimes dominating several of the top spots on the Google Search Engine Results Page for certain keyword phrases is not only possible but advantageous. I was looking up a local builder on Google and what came up wa
Pay-Per-Click (PPC) advertising has its place in a small business arsenal of marketing methods, but it needs to be used judiciously and wisely, if at all. One advantage of PPC is that you get quick results and this is the reason it’s usually a small business’s first introd
I’m trying to get you to replace some or all of your advertising budget with something that gives better Return On Investment (ROI). It’s Time to Clean House Having been a contractor for a number of years I know how easy it is to try different forms of marketing just to fi
How would you like to see your company in results like these? Click HERE to get started. Click on an image to get a larger, more readable picture. To protect the privacy of these companies the names of their cities have been replaced with (big city).
OK, no big words this time. SEO can be boiled down to one word: relevancy. Google has come to dominate the search industry by being the best at giving searchers what they want: websites that are relevant to what they are looking for. Let’s break this down a bit further. Two more
And what’s more, it only takes a moment to post and you will be like totally optimized. You don’t have to call your webmaster and get him to build you another page and charge you another two hundred bucks. Each WordPress post creates its own page on the internet complete w
“Too good to be true” pricing is all too common in the world of website design. It’s tempting business owners every day. If a company you’re considering, or your kid’s college buddy, has a much lower quote than everyone else, BE CAREFUL — they may not offer all the services you
Search Engine Optimization (SEO) is among the top 3 key retail tools and best practices for influencing revenue for 2012 according to an Oracle survey of Business-to-Business professionals. Also at the top were personalization and the online catalog. As in prior years, Business-to-Bus
The other day while driving I saw a pretty young lady in the car heading toward me waving and smiling. You might think I get that a lot but I don’t. Seriously. Well, anyway, for a fleeting moment I thought I still got it going on. Turns out it was my niece. Oh well, the feeling
His name is Matt Cutts. He doesn’t live in his own country with his own army in the middle of Rome, Italy, and he doesn’t ride around in a bullet proof buggy. At least not yet. He does work at the Googleplex, the Google headquarters in Mountain View, CA, as head of their w