I recently sent this question out on Help A Reporter Out: Both Matt Cutts and Rand Fishkin have said that reputable SEO’s don’t guarantee results. Do you? If not, why not? Do you think it’s ethical to keep your client’s money if you can’t get them ranked
While many SEO’s are quite adamant that no legitimate SEO will offer guaranteed services others have come up with novel approaches that do just that. Satisfaction Guarantee Tyler Young at Conversion Insights, which specializes in marketing automation for attorneys, offers a 3 month sa
Performance-based SEO makes a lot of sense to me. What that is is not paying for “services”, such as how many backlinks acquired or how many keywords targeted but rather paying for how well the SEO campaign performs. If you have been getting emails or phone calls from over