Instead of griping about a painfully slow construction economy, the partners at Nix Tank Company Inc. in Gainesville, GA looked for ways to increase the selling of portable sanitation and construction site services to a large swath of metropolitan Atlanta. “The period from 2002 throug
Google AdWords is a popular form of internet marketing because it is easy to grasp what it’s all about. It’s a lot more straight forward than Search Engine Optimization so ends up being most small businessmen’s preferred method. At the risk of offending some I think
Social media is a little green (inexperienced) in the lead generation world. At this point Social Media lead generation is an oxymoron. It is great for building relationships and follow-up, but you need a tried-and-true lead producer for lead generation. Social Media Is For Being Soc
I got to thinking about Google rankings for car dealerships while I was looking for a Trooper to replace my Volvo wagon and noticed some car lots using a WordPress plugin for auto dealers called Car Demon. It’s a pretty slick plugin for quickly posting new additions to their inv
If you can’t beat them, at least copy them. Then beat them. Big national companies hire whole departments full of well-paid MBA grads who are supposed to know the best ways for their companies to spend their marketing budgets. Do What the Big Boys Do If you had the kind of mon
Social has been hyped as a “must have” for your marketing efforts, but let’s put it into perspective realizing it’s no substitute for SEO. How much website traffic is generated by social websites like Facebook and Pinterest vs. search engines like Google and Bi
I wonder if it will take that long for builders to switch from yellow pages to internet advertising. I was talking to my General Contractor one day for whom I supervised a subdivision and was trying to sell him on some new innovation in house building and his remark was, “If it
Serve up content that provides the best experience for the device requesting it—whether it’s a desktop, tablet, mobile phone, TV or Internet fridge While some retailers struggle to maintain separate websites for tablet, mobile and desktop users, others are taking advantage of responsi
Potential website owners not familiar with a blog sometimes think it’s just a way for overly loquacious people to get their thoughts out when nobody is within hearing range. Yes, it is that, but much more than that since blogs have evolved into a premier tool for business owners
Pay-Per-Click (PPC) advertising has its place in a small business arsenal of marketing methods, but it needs to be used judiciously and wisely, if at all. One advantage of PPC is that you get quick results and this is the reason it’s usually a small business’s first introd
I’m trying to get you to replace some or all of your advertising budget with something that gives better Return On Investment (ROI). It’s Time to Clean House Having been a contractor for a number of years I know how easy it is to try different forms of marketing just to fi
Some companies will build you a website that looks good on a computer monitor but not on a Smart Phone or a Tablet PC such as an iPad then charge you extra to have it work on small devices. Funny thing about that is it takes very little extra effort to “do it right the first tim
How would you like to see your company in results like these? Click HERE to get started. Click on an image to get a larger, more readable picture. To protect the privacy of these companies the names of their cities have been replaced with (big city).
Search Engine Optimization (SEO) is among the top 3 key retail tools and best practices for influencing revenue for 2012 according to an Oracle survey of Business-to-Business professionals. Also at the top were personalization and the online catalog. As in prior years, Business-to-Bus