Over on a Google AdWords Community forum we were having a discussion about certified AdWords re-sellers in general and BrandRep in particular and Jon Gritton gave a response that was so good I thought I’d reprint the whole thing here: OK, let’s call a halt to the slanging
In 2006, the State of Colorado quadrupled its Tourism Department’s marketing budget, and saw the state’s profits from tourism reach record highs, which now continues year after year. This came after a decade of operating with a much smaller (occasionally non-existent) marketing budget
Instead of griping about a painfully slow construction economy, the partners at Nix Tank Company Inc. in Gainesville, GA looked for ways to increase the selling of portable sanitation and construction site services to a large swath of metropolitan Atlanta. “The period from 2002 throug
Bookmarks Marketing, Business, & Tech Blogs to Read Matt Cutts | Gadgets, Google, and SEO. Official Google Webmaster Central Blog | Stay up to date on changes to Google. Moz Blog | Articles on modern-day SEO and inbound marketing. Content Marketing Institute | Content marke
With all the activity I’ve seen lately Google Plus seems to be gaining traction in the social media world. Many of us have been wondering when this would happen and knew it would given the rather obvious connection it has with the 800 pound gorilla in the search market that Goo
We think it’s a big deal, but apparently the SEO industry thinks you are, well, small potatoes. They have bigger fish to fry. And to add another metaphor, you are not the low-hanging fruit SEO companies love to pick and get into their baskets. Simply put, you just don’t pa
Knowing what keywords people are using to find what you have to offer is basic to optimizing a website to be found by those people. There are many tools available that take the guesswork out of knowing how people search and they all make the job of keyword research easier than Google
Performance-based SEO makes a lot of sense to me. What that is is not paying for “services”, such as how many backlinks acquired or how many keywords targeted but rather paying for how well the SEO campaign performs. If you have been getting emails or phone calls from over
Google AdWords is a popular form of internet marketing because it is easy to grasp what it’s all about. It’s a lot more straight forward than Search Engine Optimization so ends up being most small businessmen’s preferred method. At the risk of offending some I think
Social media is a little green (inexperienced) in the lead generation world. At this point Social Media lead generation is an oxymoron. It is great for building relationships and follow-up, but you need a tried-and-true lead producer for lead generation. Social Media Is For Being Soc
At least that’s what the “Google Places Specialist” phone recording I just listened to said, and I don’t doubt it. Why do people spend so much money on Yellow Pages advertising anyway? If you’re still doing that, STOP! Should you then hire a “Goog
If you can’t beat them, at least copy them. Then beat them. Big national companies hire whole departments full of well-paid MBA grads who are supposed to know the best ways for their companies to spend their marketing budgets. Do What the Big Boys Do If you had the kind of mon
Social has been hyped as a “must have” for your marketing efforts, but let’s put it into perspective realizing it’s no substitute for SEO. How much website traffic is generated by social websites like Facebook and Pinterest vs. search engines like Google and Bi
I wonder if it will take that long for builders to switch from yellow pages to internet advertising. I was talking to my General Contractor one day for whom I supervised a subdivision and was trying to sell him on some new innovation in house building and his remark was, “If it
Everybody knows about “Just Do It.” It became the rallying cry of athletes everywhere and launched NIKE to new heights, higher profits, and worldwide influence… Except that it didn’t. The truth is: That phrase didn’t launch NIKE to success. They launched themselves there. “Just Do It”
Making Bad Press Less Noticeable by Replacing it with Your Own Posts Sometimes dominating several of the top spots on the Google Search Engine Results Page for certain keyword phrases is not only possible but advantageous. I was looking up a local builder on Google and what came up wa
Pinterest is a good place to get your products or offerings in front of people if you are in a creative field such as photography or architecture, or create unique one-of-a-kind products. According to socialtimes.com, Among e-commerce sites, Etsy gets most traffic, with more than twic
Pay-Per-Click (PPC) advertising has its place in a small business arsenal of marketing methods, but it needs to be used judiciously and wisely, if at all. One advantage of PPC is that you get quick results and this is the reason it’s usually a small business’s first introd
I’m trying to get you to replace some or all of your advertising budget with something that gives better Return On Investment (ROI). It’s Time to Clean House Having been a contractor for a number of years I know how easy it is to try different forms of marketing just to fi
Misleading stats seems to be Standard Operating Procedure for internet marketing companies. I just got a call today from someone representing our local TV news station, KEPR, asking if I wanted to advertise my painting business on the TV station’s website for $150 per month.
How would you like to see your company in results like these? Click HERE to get started. Click on an image to get a larger, more readable picture. To protect the privacy of these companies the names of their cities have been replaced with (big city).
Just got a call from CityGrid which is a company that feeds listing information to online directories. They informed me Google doesn’t count listings without content any more because of Google’s Penguin update. Furthermore the nice lady said I would only be able to get con
SEM (Search Engine Marketing) packages, as sold by companies like MerchantCircle and Manta, are paid ads that appear in the top and right of major search engines – also called “sponsored links” or “sponsored results.” You either pay the search engine or
I wonder when Google is going to realize they have unleashed a monster. In the last few months they have been saying they are giving more weight to social media “likes” and “follows” and less to backlinks. Whole industries have been spawned to make social a mai
Search Engine Optimization (SEO) is among the top 3 key retail tools and best practices for influencing revenue for 2012 according to an Oracle survey of Business-to-Business professionals. Also at the top were personalization and the online catalog. As in prior years, Business-to-Bus
In an email today sent from Wordtracker trying to promote their SEO tools they state that based on a 2008 report by Bill Tancer at Hitwise, that for any given topic the top 100 keywords account for just 5.7% of all website traffic – while long tail keywords account for the remaining 9
History says marketers win. Let me illustrate: When you tap out on marketing, or take a break because you’re doing well at the time, somebody will be waiting to fill your customers’ ears with their message. Before the Great Depression, Ford was outselling Chevy 10 to 1. Just one year
If I gave you the following information, how would you advise me? I want to start a business that involves using large, fuel-inefficient trucks and cargo planes to deliver mail and packages. Yes, they can have the post office do that. Yes, we are in the middle of a severe recession br
Proctor & Gamble (P&G) is an international conglomerate with 25 separate billion-dollar brands including: Gillette, Pantene, Crest, Tide, Dawn, and Olay. P&G is one of the biggest companies in the country. But how did they get so huge? There story is a perfect marketing