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We Speak Fluent Google
Don’t Buy AdWords from a Flat Rate Reseller Who Calls You On the Phone
November 26, 2014
by Kirby Hopper
0 Comment
Over on a Google AdWords Community forum we were having a discussion about certified AdWords re-sellers in general and BrandRep in particular and Jon Gritton gave a response that was so good I thought I’d reprint the whole thing here: OK, let’s call a halt to the slanging
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Instead of griping about a painfully slow construction economy, the partners at Nix Tank Company Inc. in Gainesville, GA looked for ways to increase the selling of portable sanitation and construction site services to a large swath of metropolitan Atlanta. “The period from 2002 throug
Continue Reading →144 Resources Every Marketer Should Know About
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Continue Reading →Google Plus a New Way to Promote a Business? Sorry, Wrong Approach
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Continue Reading →Small Business, Small Market, Small Budget – We Think That’s a Big Deal
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Continue Reading →Keyword Research For Niche Markets Takes Persistence Using Google AdWords Keyword Tool
Knowing what keywords people are using to find what you have to offer is basic to optimizing a website to be found by those people. There are many tools available that take the guesswork out of knowing how people search and they all make the job of keyword research easier than Google
Continue Reading →On My Radar Screen: Performance-Based SEO Pricing
Performance-based SEO makes a lot of sense to me. What that is is not paying for “services”, such as how many backlinks acquired or how many keywords targeted but rather paying for how well the SEO campaign performs. If you have been getting emails or phone calls from over
Continue Reading →Do Not Use Google AdWords Unless . . .
Google AdWords is a popular form of internet marketing because it is easy to grasp what it’s all about. It’s a lot more straight forward than Search Engine Optimization so ends up being most small businessmen’s preferred method. At the risk of offending some I think
Continue Reading →Social Media Lead Generation – An Oxymoron?
Social media is a little green (inexperienced) in the lead generation world. At this point Social Media lead generation is an oxymoron. It is great for building relationships and follow-up, but you need a tried-and-true lead producer for lead generation. Social Media Is For Being Soc
Continue Reading →People Trying to Find a Business are 30 Times More Likely to Use Google than the Yellow Pages
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Continue Reading →National Businesses Outspend Local Businesses 5 to 1 on Localized Online Marketing Campaigns
If you can’t beat them, at least copy them. Then beat them. Big national companies hire whole departments full of well-paid MBA grads who are supposed to know the best ways for their companies to spend their marketing budgets. Do What the Big Boys Do If you had the kind of mon
Continue Reading →Infographic: Social Drives Far Less Traffic to Websites than Search
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Continue Reading →It Took The Building Industry 20 Years To Shift From Plaster Board To Sheetrock
I wonder if it will take that long for builders to switch from yellow pages to internet advertising. I was talking to my General Contractor one day for whom I supervised a subdivision and was trying to sell him on some new innovation in house building and his remark was, “If it
Continue Reading →Do You Have What It Takes To Be Nike?
Everybody knows about “Just Do It.” It became the rallying cry of athletes everywhere and launched NIKE to new heights, higher profits, and worldwide influence… Except that it didn’t. The truth is: That phrase didn’t launch NIKE to success. They launched themselves there. “Just Do It”
Continue Reading →How To Get Google Top Four For The Same Keyword Phrase
Making Bad Press Less Noticeable by Replacing it with Your Own Posts Sometimes dominating several of the top spots on the Google Search Engine Results Page for certain keyword phrases is not only possible but advantageous. I was looking up a local builder on Google and what came up wa
Continue Reading →Pinterest a Good Place for Marketing for Small Companies
Pinterest is a good place to get your products or offerings in front of people if you are in a creative field such as photography or architecture, or create unique one-of-a-kind products. According to socialtimes.com, Among e-commerce sites, Etsy gets most traffic, with more than twic
Continue Reading →Adwords (Pay-Per-Click) Targets One Keyword – SEO Targets Many
Pay-Per-Click (PPC) advertising has its place in a small business arsenal of marketing methods, but it needs to be used judiciously and wisely, if at all. One advantage of PPC is that you get quick results and this is the reason it’s usually a small business’s first introd
Continue Reading →I’m Not Trying to Get You to Add to Your Advertising Budget…
I’m trying to get you to replace some or all of your advertising budget with something that gives better Return On Investment (ROI). It’s Time to Clean House Having been a contractor for a number of years I know how easy it is to try different forms of marketing just to fi
Continue Reading →Internet Marketers Calling? – Ask The Right Questions
Misleading stats seems to be Standard Operating Procedure for internet marketing companies. I just got a call today from someone representing our local TV news station, KEPR, asking if I wanted to advertise my painting business on the TV station’s website for $150 per month.
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Continue Reading →What Is Search Engine Marketing (SEM) and Pay-Per-Click (PPC)?
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Continue Reading →5 Reasons Your Small Company Needs a Blog
See the article by the Chamber of Commerce HERE.
Continue Reading →Gaming The System With Social
I wonder when Google is going to realize they have unleashed a monster. In the last few months they have been saying they are giving more weight to social media “likes” and “follows” and less to backlinks. Whole industries have been spawned to make social a mai
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Continue Reading →Wordtracker Misrepresents a Study to Oversell the Importance of Long-Tail Keywords
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