You may have heard the phrase du jour in internet marketing circles: “Content is King”, and then ran across a home page that ranked well enough that you found it on Google’s first page of search results yet it didn’t have any content to speak of and wondered ho
I’ve never really jumped on the get-social-signals-to-boost-seo bandwagon because I never really understood why Google would even use this metric to rank a site in the first place. There are just too many questions and issues: How many signals is enough to do any good consideri
For some time I was concerned with my own SEO website building practices because of all the talk about duplicate content but I don’t worry so much about it any more. Matt Cutts says so. After doing some reading on this I’ve discovered that there really never was a “
Knowing what keywords people are using to find what you have to offer is basic to optimizing a website to be found by those people. There are many tools available that take the guesswork out of knowing how people search and they all make the job of keyword research easier than Google
The SEO industry has long been taking advantage of the ignorance of business owners about SEO to continue pricing SEO in ways that just don’t make sense and further reinforce the image of SEO as an illegitimate stepchild of the marketing industry. It wasn’t that long ago
In short, because it’s all up to the very unpredictable Google spiders sent out to crawl and index web pages. You might have a website that Google crawls infrequently so it will take longer for them to get all your pages indexed. Google treats websites differently based on your
According to studies done by Noble Samurai who studied the backlink profile of several websites targeted by a recent Google algorithm change, your “target backlinks” should not exceed 20% of your total mix of backlinks. A target backlink is one that has the keywords you
Many will say to run from any company that guarantees rankings, and many of those who say that are themselves SEO companies, yet said SEO companies who are making themselves out to be taking the higher moral ground have no qualms about taking your money if they can’t produce goo
Making Bad Press Less Noticeable by Replacing it with Your Own Posts Sometimes dominating several of the top spots on the Google Search Engine Results Page for certain keyword phrases is not only possible but advantageous. I was looking up a local builder on Google and what came up wa
Pay-Per-Click (PPC) advertising has its place in a small business arsenal of marketing methods, but it needs to be used judiciously and wisely, if at all. One advantage of PPC is that you get quick results and this is the reason it’s usually a small business’s first introd
How can this be? Here’s the scenario: Racing Limos starts advertising on the radio like there’s no tomorrow. They say their name over and over on the air but they only get a 5% increase in business. At the same time, another limo company sees business increase by 25%. Wh
Just got a call from CityGrid which is a company that feeds listing information to online directories. They informed me Google doesn’t count listings without content any more because of Google’s Penguin update. Furthermore the nice lady said I would only be able to get con
OK, no big words this time. SEO can be boiled down to one word: relevancy. Google has come to dominate the search industry by being the best at giving searchers what they want: websites that are relevant to what they are looking for. Let’s break this down a bit further. Two more
And what’s more, it only takes a moment to post and you will be like totally optimized. You don’t have to call your webmaster and get him to build you another page and charge you another two hundred bucks. Each WordPress post creates its own page on the internet complete w
I wonder when Google is going to realize they have unleashed a monster. In the last few months they have been saying they are giving more weight to social media “likes” and “follows” and less to backlinks. Whole industries have been spawned to make social a mai
This handy new SEO tool will tell you what page of Google your website is on for any keyword or keyword phrase. It’s free and you can use it as many times as you want. Enjoy! UPDATE (March 22, 2013): This website has been returning a busy signal lately so probably won’t do
Great article re: web designers who “do SEO” (or say they do): Yeah… we do SEO, sort of (LINK NOT WORKING? – Click on the title at the top of this post or the “Read More” at the bottom to be taken to the single post page.)
The problem with using Google to see how well your own website ranks for search terms is that Google remembers where you have been and ranks sites higher that you have visited before – even putting them at the top when nobody else even sees it on pages 1-4. In other words, your
In an email today sent from Wordtracker trying to promote their SEO tools they state that based on a 2008 report by Bill Tancer at Hitwise, that for any given topic the top 100 keywords account for just 5.7% of all website traffic – while long tail keywords account for the remaining 9
The other day while driving I saw a pretty young lady in the car heading toward me waving and smiling. You might think I get that a lot but I don’t. Seriously. Well, anyway, for a fleeting moment I thought I still got it going on. Turns out it was my niece. Oh well, the feeling
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Keywords that are searched for the most. Those are the ones that will bring you the most business. If you have a racing themed limo company for example, it’s easy to rank well for “racing limos” but nobody is looking for racing limos. Everybody is looking for “wedding limos,” “party l
In less than six months of off-site Search Engine Optimization you will see significant improvement in your Keyword Rankings and leads you will be getting from your website but we are not going to stop there. We will continue to SEO for more keywords to rank well because we know that